Proximity Based Marketing Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. proximity devices, proximity, proximity techniques, wifi proximity, bluetooth proximity, nfc proximity, gps proximity, beacons, google, eddystone, ibeacon, apple, field, near, marketing, wifi, bluetooth, nfc, gps, location based marketing Proximity Based Marketing Defines:- Proximity based marketing is a catch-all term used to describe any use of location technologies to directly communicate with customers through their mobile devices. Importantly, this communication is not limited to smartphones— it applies to any GPS or Bluetooth-enabled device definition of Proximity is nearness in space, time, or relationship. Therefore, proximity marketing is a form of advertising, where a marketer is able to i...
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